Radyo Akdeniz FM Music

Let’s say you’ve got your attitude correct, the right skill set honed, and the right philosophy. Great! You’re on your way – somewhere. If you don’t have the right direction planned out, you’ll simply wander aimlessly.

You don’t attempt even the smallest of construction jobs without a plan, and yet many people work in a field they just happened to “fall in to” because someone suggested it, or a friend was doing it, or even worse—they didn’t have anything else to do.

Wandering through your career can be just as deadly as wandering through a desert without a compass and canteen—in both places, you can die a slow death of thirst and exhaustion.

You must know where you want to go in order to set a direction for your life and career. You’ve probably heard the adage, “No one plans to fail, but they do fail to plan.” So determine where it is that you want to go (i.e., what you want to do) and set a course for it.

I recommend doing something you love. Not something that you can tolerate or achieve a reasonable pension from after 30 years of work (do pensions even exist anymore?), but something you are truly passionate about.

If it’s music, think about how you are gifted in that area. Do you sing? Would your singing chip paint off a house? Do you have an ear for pitch and tune? Do you play an instrument? Consider the field of professional golf for a moment. Do you love to golf? Would you be willing to commit days, weeks, months, and years to bettering your game to the point when you could hit the pro-circuit?

Do you have a means to support yourself (and your family) while you work on your dream job? Would you be happy and content doing whatever you chose—for the rest of your days, if need be? These are all questions you should ask yourself as you try to set the direction for your life, and ultimately, for your success.

Now that you know where you want to go, you must plan and prepare for your destination. As you plan and prepare, it’s fair to expect that you will achieve that goal—expectations play a large role in success, no matter what the field. If you plan well and are committed to the work involved, then and only then, can you expect to achieve the desired results in your life

The Music Business Is The Music Business and that really is that bottom line. This applies to all businesses especially those that involve the music industry. Whether the business is between a trusted friend, an acquaintance or someone you just met, the same rules apply.

Many musicians or music industry entrepreneurs don’t pay enough attention to the business aspect of their career and as a result end up broke or in bad deals. It is a good thing there are great musician resources out there to help.

Even if we are just talking about how to promote your CD it is crucial for a musician to take an aggressive look and active role in learning the daily business of their music career. In fact, some say that the music business aspect is where you should spend the majority of your energy in order to maintain a successful career. One of the best things you can do is protect your music and all music promotional ideas that come your way.

The music business is littered with musicians and we all know who they are, who made it big but ended up with nothing. But how did this happen, you ask? Maybe they were too focused on being stars and just signed their life away. And when that happened,  everything they made went to someone else. One of the best musician resources out there is the firm understanding of music contracts and all that go with them.

It is all fine and dandy if you know how to promote your CD or have an entourage of people coming up with music promotional ideas. But do you know if you will even make any money off the sale of the CD? If so, how much? If you can’t answer these questions and you are in the music industry then you could be in serious trouble. So, before you even think about signing read your contract, have it reviewed and have a firm understanding of every single term.

So, take an active role in your music, the business of the industry and everything that goes along with it. For after all, this is your career and your life. You don’t want the people all around you running it with no knowledge of what is going on. If you do nothing else for yourself, then at least do yourself this very favor from day one before you even begin to worry about how to promote your CD.

Hardly anybody in the music business understands that the old formula of how to successfully promote a new act is obsolete. The record companies are all aware that there is a big problem but they have no idea what the solution is. What they do understand is that they are unable to recoup their investment in studio time with a good producer, the cost of a good video, the advertising budget, and the cost of the first promotional road tour from the profits on a first hit CD. An act must be capable of repeating and sustaining their initial success in the studio in order for a record company to make a profit because the necessary investment has increased dramatically. Ever since the mid 1990’s the record companies have become painfully aware that there are no acts containing songwriters who can keep on writing more hit songs. All the new acts since the mid 1990’s have one, two, maybe three good songs at the most, and any person who’s purchased a CD since that time will testify to that. The record companies also know that MP3 downloading on the internet is a factor that has negatively affected their profits. Put that together with their inability to find sustainable new acts and you have the two main reasons why so many record companies are losing money. The ones that are not losing money are the ones that have a library of popular artists from the past who continue to sell. The record companies now understand that the internet is the new communications medium, it’s here to stay, and they are all trying to figure out how to take advantage of it. Their pattern has always been to watch the numbers, analyze the trends, and then try to jump on board and ride the wave for as long as it lasts. If I told them what the answer is to the problems they face, they simply wouldn’t know what to do with the information.

The new formula for success is to have the right factors in place first, and then to use the internet’s full potential to bring the artist to the attention of the entire world.

Step 1: In order to create a hit record it is necessary to have a hit song. So what is a hit song? It’s a song that is so blasted catchy that after hearing it one time people cannot get it out of their minds and they will spend money to own the CD. The best producer cannot produce a hit record without having that kind of raw material. My old friend Gary Kelgren said it best – “You can’t polish a turd”.

Step 2: In order to create a hit music artist on the internet, of course it is necessary to have one or more hit songs that have been properly produced, but it is also necessary to have a “hit web site”. So what is a hit web site? Obviously it’s one with thousands of “hits” per day but that’s not the point. The point is that in the same way that a hit song works for a listener, a web site must grab a net surfer’s interest within the first 5-10 seconds and hold their interest long enough for them to find the hit songs and listen to them. But it should also contain entertaining content for people to read and enjoy because a good web site is a much more complex form of entertainment. The best web sites are the ones that have great creative writing and cannot be digested in one sitting, so people will keep coming back for more entertainment. This kind of web site cannot possibly be designed by a web site design professional because real creative and entertaining writing is not for sale at any price. That means the successful artist of the future needs to be more than just a musician in order to take full advantage of the new medium because the web site needs to reflect the artist’s personal expression, and nobody can do that except the artist.

Step 3: Creative internet promotion. The new formula for success may not even require an advertising budget for proper promotion of the web site in order to achieve thousands of hits per day if the promotion is creative enough. But the two previous steps are absolute prerequisites for success in the new medium. A money-losing promotional road tour will be pointless and unnecessary until a large audience is developed by building an internet fan club and selling enough CD’s to warrant a road tour that will turn a profit.

The new formula also contains the potential for making the old costly distribution networks obsolete because purchasing directly over the internet could eliminate the necessity for retail mark-ups and thus maximize profits for all concerned. The Recording Industry Association of America has the correct statistics on what music is actually selling as opposed to what is being played on the radio and what the record companies are trying to market. They list The Beatles as the best selling act/artist of all time with 166.5 million albums sold in the USA alone. They list The Beatles as the best selling act/artist of all time with 166.5 million albums sold in the USA alone. They list Elvis second with 117.5 million units sold, Led Zeppelin third with 106 million units sold, and the top 25 are dominated by classic rock acts including The Doors, The Stones, Pink Floyd, The Eagles and many others. I think it’s very significant that those statistics are becoming geometrically times greater than the number of albums that they sold during their performance lifetimes. What has happened and is happening is that the young people of today are discovering them in droves and buying their music. Traditionally, the record buying public has always been young people between the ages of 12-25 and those demographics have not changed. What this means is that the potential for profit in new classic rock and roll music is beyond calculation.